BeatStorm Productions, est. 2019, is a media company based in Punjab, India that creates content for the young and energetic. They primarily focus on videos, entertainment, and music.
They reached out to me to help create their brand identity. The goal was to create a logo that conveyed the message of the brand being vibrant, energetic and unique.
Ideation & Exploration
The prime idea behind the logo was that it had to have an electrifying feel to it. Following are a few snippets from the brainstorming and ideation phase.
Refinements
Out of all the concepts created, this concept was selected by the client. I felt that there was a bit of flair missing, so I went ahead and added it, thereby completed it!
Colour Palette
As the brand is all about being energetic and vibrant, there was a need to have multiple colours that could be used.
