Northern Lights Advertising Pvt. Ltd is a Hyderabad-based advertising and branding agency with a knack for excellence in creative innovation.
Back in 2017, I had joined Nothern Lights as a Junior Visualizer, my first ever full-time design job. It was a startup, and at the time I was the first and only employee.
And as you can guess, I was tasked with re-designing the brand identity.
Ideation & Exploration
The idea behind using the colour spectrum in the existing logo was to portray that we weren’t limited to just a few things, creatively. As much as it made sense, I felt that it wasn’t just it. Hence began the journey of ideating & exploring various concepts.