Urban Football

Advart IT
December 2020

Spirit of Fitness

Urban Football Club is a sports & CrossFit club where you can play football, cricket as well as work on your fitness, based in Coimbatore, Tamil Nadu (IN).
The goal was simple: to create a unique and authentic logo that embodies the spirit of sports & fitness.

The Challenge

Initial explorations were based around creating a crest for the club, but later on moved towards lettermark, which can be seen as the sketches progress.
It didn’t help much that the club’s initials are UFC, exactly like, UFC the MMA company. Meaning we had to also to ensure that no comparisons will ever come up between them. 
Worked with the team and expanded more on the explorations to build a fully functional & flexible logo system, that involves both a mark and a type.