01
Why I’m building a personal brand in the age of AI
The obvious argument is that the internet is about to be flooded with competent output. That argument is right about the flood and wrong about the conclusion.
Index / 02
Field notes
Things I’m figuring out. Observations, arguments and half-formed ideas about design, technology and business — published while I still might be wrong about them.
02
What happens to design when everyone can design?
A large amount of design work disappears, and the people most upset will be the ones selling execution rather than judgement.
03
I’m done building websites just to make websites
A website is not a deliverable. It is an instrument for doing something, and staying incurious about what it is for is the easiest mistake in this industry.